Our Vision

We are committed to inclusive growth, engaging with women and diverse demographic groups across all contexts. Our approach promotes equity at every level, providing direct support to beneficiaries directly on the ground while also advocating at both community and policy level to help foster enabling environments in which women can thrive socially and economically.

Our Mission

To empower marginalized girls and women in Eswatini—especially those in rural areas and persons with disabilities—by providing entrepreneurship training, mentorship, business support services, and market linkages that enable them to build sustainable livelihoods, increase their incomes, and advance gender equality.

Who We Are

Women in Trade and Development (WITAD)

WITAD empowers marginalized girls and women in Eswatini to secure higher incomes and advance gender equality and sustainable development. Through a unique blend of training, business support services including mentorship, value chain integration and market linkages, WITAD fosters productive entrepreneurship. This enables girls and women to make informed choices, better manage sexual and reproductive health risks, address gender-based violence, and overcome decision-making inequalities effectively.

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Meet Our Team

Samanta GreyFounder & CEO

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Samanta GreyFounder & CEO

Bruce SuttonSales & Marketing Manager

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Bruce SuttonSales & Marketing Manager

Janet JoyProduct Manager

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Janet JoyProduct Manager

What Customer Say About Us